I’m clearly biased, but would venture to say that social media managers are grossly under-appreciated. Yeah, we spend the majority of the day on the internet, but we do it strategically. We carefully curate and plan messaging that plays a huge role in integrated, sophisticated marketing campaigns. We’re a public relations gatekeeper, moderating thousands of comments a day, responding to questions and ensuring we never deviate from approved key messaging, even when it involves some sneaky politician-level avoidance. Most of all, we’re the forgotten sentient beings on the other side of the screen.
You want people to see your content. Social media algorithms prioritize certain content, much of which remains a mystery, so surely the best way to reach new audiences is by getting around the algorithm, right?
Why am I qualified to tell you this? Well, in just three weeks, I went to five job interviews, all from cold applications. I declined another interview. I eventually declined three job offers. And then I accepted the offer not with the highest salary or best title, but the one with interviewers who had the most thoughtful, sincere, professional answers to all my questions. And before that? I took a job offer that was so entirely wrong for me, misrepresented, and the best learning opportunity I never wanted.
You’ve recently started a business driven by your passions. You love what you’re doing, but now it’s time to get noticed. You have no marketing experience, but you know your business inside-out and backward. Here’s where you start.