marketing strategy

Secrets from a Social Media Manager

I’m clearly biased, but would venture to say that social media managers are grossly under-appreciated. Yeah, we spend the majority of the day on the internet, but we do it strategically. We carefully curate and plan messaging that plays a huge role in integrated, sophisticated marketing campaigns. We’re a public relations gatekeeper, moderating thousands of comments a day, responding to questions and ensuring we never deviate from approved key messaging, even when it involves some sneaky politician-level avoidance. Most of all, we’re the forgotten sentient beings on the other side of the screen.

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Basic Marketing Tips for the Non-Marketer

Small Business Marketing

You’ve recently started a business driven by your passions. You love what you’re doing, but now it’s time to get noticed. You have no marketing experience, but you know your business inside-out and backward. Here’s where you start.

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