I’m clearly biased, but would venture to say that social media managers are grossly under-appreciated. Yeah, we spend the majority of the day on the internet, but we do it strategically. We carefully curate and plan messaging that plays a huge role in integrated, sophisticated marketing campaigns. We’re a public relations gatekeeper, moderating thousands of comments a day, responding to questions and ensuring we never deviate from approved key messaging, even when it involves some sneaky politician-level avoidance. Most of all, we’re the forgotten sentient beings on the other side of the screen.
social media
You will never beat the algorithm. Here’s why.
You want people to see your content. Social media algorithms prioritize certain content, much of which remains a mystery, so surely the best way to reach new audiences is by getting around the algorithm, right?
Ok, no. And let me tell you why.
Basic Marketing Tips for the Non-Marketer
You’ve recently started a business driven by your passions. You love what you’re doing, but now it’s time to get noticed. You have no marketing experience, but you know your business inside-out and backward. Here’s where you start.